More Sailing
/ Brand campaign
Encourage the largest group of holiday travellers, those who go by charter, to discover and consider sailing trips as an exciting new alternative for their holidays.
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Director & Producer Kalle Breitholtz
DOP Leo Aadland
The Challenge
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Travel industry reports show that most charter travellers tend to return to the same resort year after year. At the same time, they express a deep desire for a holiday that is both unique and exciting. People are anxious about their holiday becoming a déjà vu experience. A paradox that sparked our creative idea.
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In three films set at a typical charter resort, with a subtle, humorous tone, we get to eavesdrop on a couple during their seventh consecutive charter to the same resort. It’s obvious that they both believe their partner genuinely enjoys it here, though they would prefer to do something different and more exciting themselves.
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The campaign was launched online across all European countries, comprising three films that depict the typical charter holiday and the epic sailing trip holidays More Sailing can offer.