Semcon
/ Rebranding
Reshape the Semcon brand to make it better suited for the future and reflect Semcon’s core values.
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Photographer Johan Westerlind
Web Hoy
The Challenge
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Semcon is a tech company that is less about the tech and more about the people. Simply because technology has no purpose on its own, it’s the value it creates that matters.
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The strategic approach was to identify and keep what was already working. At the same time, update the brand identity — refreshing colours, typography, and graphical elements.
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A complete rebranding and redesign of the Semcon brand, creating everything needed, from business cards to marketing material. In collaboration with web agency Hoy, the website also got a brand new look.
Result
A new and fresh visual identity that Semcon’s co-workers took to their hearts. And a brand identity that progresses on Semcon’s legacy: People first, technology later.
