More Sailing
/ Brand identity
Create a new brand identity that inspires a wider audience and attracts new customers, while deepening connections with existing sailing enthusiasts.
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Film Franzen & Ljung
Photographer Franzen & Ljung, Karin Wimark
The Challenge
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More Sailing is a travel company creating unique sailing experiences around the world. Their passion lies in offering unforgettable adventures at sea, from relaxed holiday sailing in the Mediterranean to explorations across the Caribbean.
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Guided by our strategy and positioning framework, we gave the brand a full creative makeover. A new logo, a signature monogram, a colour palette inspired by the sea, typography, and illustrations—each piece designed to make the brand stand out and tell its story.
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A solid brand and positioning platform based on extensive research on existing and new markets. The new positioning platform distinguishes More Sailing from competitors and clarifies the communication needs throughout the customer journey.
A comprehensive visual identity and brand guidelines. The new identity was rolled out across print materials, digital channels, event graphics, branded merchandise and the website.
Result
A foundation for coherent communication that was adopted by the entire company, along with a new and inspiring visual identity that captures the spirit of what More Sailing does best – unforgettable sailing trips.
The swallow tattoo dates back to the early days of sailing in the UK. It’s a symbol of freedom, loyalty, and the enduring bond to family, friends, and home.
