Zipwake
/ Brand campaign
Create a unique and emotional campaign to raise brand awareness and position Zipwake within the boat trim control industry.
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Director Kalle Breitholtz, BZE
DOP Jakob Dalarö
Producer Richard Tsalikis, Stygn
Photographer Marcel Pabst
The Challenge
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The industry has a strong technical focus and virtually no examples of emotional content. To stand out and create a unique space for Zipwake, we needed to appeal to the audience’s hearts, rather than their minds.
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We produced a series of films and new visuals to establish a welcoming, luxurious, and entertaining environment for the Zipwake brand. Infused with humor, we illustrate the potential consequences of not having Zipwake’s system installed.
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The campaign was launched worldwide on social media and the Zipwake website.